BURBERRY BAGS IT: Burberry is rapidly refining its accessories collection, building on its money-spinning, hero products like the Happy Scarf and the Beaton Bag, and moving into fresh categories such as footwear and leather jewelry.
The company’s new aim is to dress a woman from the time she rises in the morning — yes, there are even cashmere robes and velvet slippers — to the moment she kicks off her stilettos, or flats, as the case may be, at night.
Burberry hasn’t forgotten weekends in the country, either. There are rain boots with checked lining and little studs on the outside on tap for spring 2008.
“We’re going much more in depth with accessories,” Burberry creative director Christopher Bailey said during a recent interview. “We’ve pulled the whole design team together so that shoes, bags and jewelry all work together with the clothing collections and the different moments in the customer’s day.” The accessories business makes up about 25 percent of overall sales.
The design team also has branched into jewelry — coming up with leather bracelets and bangles with studs — and even has reworked the humble umbrella, creating slimmer, lighter models with little metallic studs.
TIME IN: The first Tourneau outlet store opened last week at Desert Hills Premium Outlets in Cabazon, Calif. The joint venture between watch retailer Tourneau LLC and The Swatch Group Ltd. offers women’s and men’s luxury Swiss timepieces at 30 to 70 percent off retail. “We are excited to be taking the watch category into the upscale outlet arena and approaching it in a way that has never been done before,” Tourneau president and chief executive officer Howard Levitt said in a statement. The companies are expected to roll out more locations in major luxury outlet malls outside of New York, San Antonio and Orlando, Fla.
NEW APPOINTMENT: Blue Nile, the eight-year-old online diamond jewelry firm, named Scott Devitt chief financial officer. He succeeds Diane Irvine, who was appointed president in February. Devitt, who begins July 23, will be responsible for accounting, financial reporting, financial planning and analysis, treasury, tax and investor relations. Most recently he was managing director and senior analyst of Internet consumer services at Stifel Nicolaus & Co. Devitt will report to Irvine. “We are thrilled to have Scott join our team,” Irvine said in a statement. “Blue Nile is at an important stage of its growth. Scott has the talent to help build our business into the world’s dominant jewelry retailer.”
This story first appeared in the July 2, 2007 issue of WWD. Subscribe Today.