KIESELSTEIN-CORD’S NEW WAY: Barry Kieselstein-Cord is opening a new page in the chronicles of his 30-year-old business. He is joining the Cynthia O’Connor showroom with his silver jewelry line, marking the first time the accessories...
KIESELSTEIN-CORD’S NEW WAY: Barry Kieselstein-Cord is opening a new page in the chronicles of his 30-year-old business. He is joining the Cynthia O’Connor showroom with his silver jewelry line, marking the first time the accessories designer has worked with a sales showroom.
"I think she will supply an efficiency of operations," Kieselstein-Cord said. "We want to broaden our market and open up greater distribution. We will leave our own organization exactly as it stands, while we have her grow the business. It’s more efficient for us to be a product design house than to be a marketing organization."
The deal does not incorporate Kieselstein-Cord’s other categories, which include handbags, belts, leather goods, eyewear, tabletop and fine jewelry.
Kieselstein-Cord began the fashion silver jewelry business about seven years ago and it now encompasses a range of products, many of which include his signature crocodile and animal motifs. The line is sold in Saks Fifth Avenue and select other locations, as well as in Kieselstein stores. Prices range from about $150 to $3,000, with the bulk selling for about $300 to $500, he said. He projected that wholesale sales for this business could hit about $3 million in the first year of the new partnership.
HENRI BENDEL HIRE: Scott Tepper has joined Henri Bendel as an accessories buyer for belts, scarves, hair accessories and sunglasses, and also is overseeing the baby department.
Tepper takes over some of the responsibilities of Victoria McMahon-Croce, who had been merchandise manager for accessories and has left the company to pursue other interests. Tepper was most recently a general merchandise manager for Villa Moda in Kuwait and had been an associate editor at Mirabella magazine.
PATEK’S REAL LOOK: With the exception of damaged parts or a dead battery, watches tick-tock along in perpetual motion. That’s the sense of movement Patek Philippe aims to convey with its new ad campaign, which will bow in April issues of Vanity Fair, Gourmet and Vogue.
Shot by Peter Lindbergh, the ads feature Czech model Victoria Varekova, who was cast by looking at videos rather than stills.
"We wanted to get someone who stylistically shows movement," said Tania J. Edwards, Patek Philippe’s vice president.Patek launched the Twenty-4 ladies’ watch in 1999 with a lifestyle campaign featuring Bridget Hall rather than still-life shots typical to the watch industry.
"The whole point of a watch is that it can be worn for 24 hours a day for any situation," said Edwards. "That’s why creatively we wanted to show something intriguing, but most importantly something a woman can relate to."
The images are shot like film stills with Varekova on the phone, in the rain or playfully toying with her earring, giving the viewer the feel that they’re observing a woman at various moments in her day.
The campaign was created by London ad agency Leagas Delaney, although New York-based Lowe Worldwide is managing the U.S. media buy. In the U.S., Patek Philippe’s media-buy budget is $2 million. Like the previous campaign, it continues with the tag line "Who will you be in the next 24 hours?"
ROBERT MARC’S NEW HOME: Eyewear designer Robert Marc is moving downtown, opening its seventh store at 436 West Broadway off Prince Street in Manhattan.
The store has an orange facade and blue and white interior, and features touches such as mirrored walls and glass counters. In addition to the Robert Marc brand, the stores also sell a limited selection of other brands, including Robi Buffalo Horn, Lunor and FreudenHaus.
Marc also recently launched a new collection of eyewear with oversized frames in metallic shades and hues such as black and turquoise. A popular brand among celebrities, Robert Marc’s eyewear sells for about $195 to $500.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty