KIESELSTEIN-CORD’S NEW WAY: Barry Kieselstein-Cord is opening a new page in the chronicles of his 30-year-old business. He is joining the Cynthia O’Connor showroom with his silver jewelry line, marking the first time the accessories designer has worked with a sales showroom.
This story first appeared in the March 3, 2003 issue of WWD. Subscribe Today.
“I think she will supply an efficiency of operations,” Kieselstein-Cord said. “We want to broaden our market and open up greater distribution. We will leave our own organization exactly as it stands, while we have her grow the business. It’s more efficient for us to be a product design house than to be a marketing organization.”
The deal does not incorporate Kieselstein-Cord’s other categories, which include handbags, belts, leather goods, eyewear, tabletop and fine jewelry.
Kieselstein-Cord began the fashion silver jewelry business about seven years ago and it now encompasses a range of products, many of which include his signature crocodile and animal motifs. The line is sold in Saks Fifth Avenue and select other locations, as well as in Kieselstein stores. Prices range from about $150 to $3,000, with the bulk selling for about $300 to $500, he said. He projected that wholesale sales for this business could hit about $3 million in the first year of the new partnership.
HENRI BENDEL HIRE: Scott Tepper has joined Henri Bendel as an accessories buyer for belts, scarves, hair accessories and sunglasses, and also is overseeing the baby department.
Tepper takes over some of the responsibilities of Victoria McMahon-Croce, who had been merchandise manager for accessories and has left the company to pursue other interests. Tepper was most recently a general merchandise manager for Villa Moda in Kuwait and had been an associate editor at Mirabella magazine.
PATEK’S REAL LOOK: With the exception of damaged parts or a dead battery, watches tick-tock along in perpetual motion. That’s the sense of movement Patek Philippe aims to convey with its new ad campaign, which will bow in April issues of Vanity Fair, Gourmet and Vogue.
Shot by Peter Lindbergh, the ads feature Czech model Victoria Varekova, who was cast by looking at videos rather than stills.
“We wanted to get someone who stylistically shows movement,” said Tania J. Edwards, Patek Philippe’s vice president.
Patek launched the Twenty-4 ladies’ watch in 1999 with a lifestyle campaign featuring Bridget Hall rather than still-life shots typical to the watch industry.
“The whole point of a watch is that it can be worn for 24 hours a day for any situation,” said Edwards. “That’s why creatively we wanted to show something intriguing, but most importantly something a woman can relate to.”
The images are shot like film stills with Varekova on the phone, in the rain or playfully toying with her earring, giving the viewer the feel that they’re observing a woman at various moments in her day.
The campaign was created by London ad agency Leagas Delaney, although New York-based Lowe Worldwide is managing the U.S. media buy. In the U.S., Patek Philippe’s media-buy budget is $2 million. Like the previous campaign, it continues with the tag line “Who will you be in the next 24 hours?”
ROBERT MARC’S NEW HOME: Eyewear designer Robert Marc is moving downtown, opening its seventh store at 436 West Broadway off Prince Street in Manhattan.
The store has an orange facade and blue and white interior, and features touches such as mirrored walls and glass counters. In addition to the Robert Marc brand, the stores also sell a limited selection of other brands, including Robi Buffalo Horn, Lunor and FreudenHaus.
Marc also recently launched a new collection of eyewear with oversized frames in metallic shades and hues such as black and turquoise. A popular brand among celebrities, Robert Marc’s eyewear sells for about $195 to $500.