LEIBER WITH A TWIST: Judith Leiber is making a clear departure with its spring advertising. In seasons past, Leiber’s ads featured model Karen Elson, but this spring, the company switched to still-life photos. But don’t expect a crystal-adorned minaudiere on a plain, old white background. Each image features a hand or foot with a crystal-adorned nail corresponding to the pictured bag, shoe or pair of sunglasses.

"The creative truly represents the new spirit at Judith Leiber," said Victor Lipko, Leiber’s president and chief executive officer. "This should appeal not only to the aspirational younger consumer, but at the same time attract and reassure the more mature customer."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus