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LEIBER WITH A TWIST: Judith Leiber is making a clear departure with its spring advertising. In seasons past, Leiber’s ads featured model Karen Elson, but this spring, the company switched to still-life photos. But don’t expect a crystal-adorned minaudiere on a plain, old white background. Each image features a hand or foot with a crystal-adorned nail corresponding to the pictured bag, shoe or pair of sunglasses.
“The creative truly represents the new spirit at Judith Leiber,” said Victor Lipko, Leiber’s president and chief executive officer. “This should appeal not only to the aspirational younger consumer, but at the same time attract and reassure the more mature customer.”
The campaign was created by ad agency Laspata DeCaro and will launch as a four-page insert in Elle, Vogue and Vanity Fair this April, followed by bookings in Town & Country and W in May.
“Turning a very expensive, handcrafted luxury item into a multigenerational must-have is a challenge that we feel this campaign has met,” said Lipko.
SANRIO’S NEW STAR: Sanrio, the maker of Hello Kitty merchandise, has found a new cobrand partner in quirky, pink-haired accessories designer Tarina Tarantino. The Hello Kitty Pink Head collection by Tarina Tarantino has fashion jewelry, hair accessories, belts and handbags featuring the signature cat sporting Tarantino’s pink hair or Hello Kitty images photographically imprinted on colored crystals.
“I’ve always been obsessed with Hello Kitty and am an avid collector,” said Tarantino.
The line wholesales from $18 for a crystal-encrusted ponytail holder to $150 for a multilayer necklace and will launch this summer at department and specialty stores.
ACCESSORIES COUNCIL EVENT: The Accessories Council and Safilo USA will hold a cocktail reception and silent auction on March 5 during accessories market week at the Safilo showroom on West 37th Street in Manhattan. A portion of proceeds from the auction will benefit the National Multiple Sclerosis Society, the same charity that Safilo will help support as the special benefactor of QVC’s 2002 Cure By the Shore fundraising event slated to be broadcast on QVC May 17.