SWATCH BIJOUX: Swatch transformed its store on 57th Street in Manhattan into a winter wonderland last week for a preview of its expanded jewelry collection, Swatch Bijoux.
While Swatch jewelry was quietly introduced about two years ago, the Swiss company, best known for its watches, has beefed up the line and now has a wide range of products and styles, including chunky rings, cross necklaces, bangle bracelets with geometric patterns and fluid necklaces. Some styles have interchangeable and movable pieces, such as a cross where the parts can be moved to form an X. There are styles for both men and women retailing for $40 to $60.
Jewelry now accounts for less than 5 percent of overall sales for the company, but plans call for this business to grow to at least 10 percent in the next three to five years, said Venanzio Ciampa, head of marketing for Swatch USA. The company doesn’t break out sales of its individual brands, but The Swatch Group’s total sales last year were about $2.6 billion.
"Jewelry is a big push worldwide and we see a lot of opportunity for this business," Ciampa said.
The Swatch Group has also introduced jewelry for some of its other brands, including Omega and Breguet. At this time, the Swatch jewelry line is only available in Swatch stores.
At the party, pieces of jewelry were frozen into blocks of ice and simulated snow drifted into the store. Among the personalities on hand were pop singer Deborah Gibson; Roffredo Gaetani, the socialite and president of Ferrari of Long Island and New England, and actress/model Greta Cavazzoni.
MADE IN THE SHADE: Silhouette, the eyewear company, has begun using a lightweight material called SPXng in its new sunglass collection, called Minimal X. The microcrystalline material doesn’t have hinges or screws and is designed to contour to the wearer’s face. With suggested retail prices of about $250, Minimal X is available in eight hues, including green, blue, violet and gray.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)