WINSTON TAKES MANHATTAN: As part of its strategy to reach new customers and broaden its price offerings, Harry Winston is introducing the Manhattan Avenue Collection, a line of rings featuring semiprecious stones. The collection marks the jeweler’s first significant foray into semiprecious gems.Set in platinum, the rings include brightly colored stones such as garnets, peridot, amethyst and tourmaline, as well as precious stones like sapphires, emeralds and rubies. All of the rings feature some diamonds and each one carries subtle letters H and W made of diamonds or gems on each side."This collection marks an evolution for us," said Patricia Hambrecht, Winston’s president. "This is a way for us to expand our product offering and reach out to younger customers, but not stray too far from the essence of who we are."The rings carry prices starting at about $15,000 and ranging up to $165,00 for a pure diamond piece, although the bulk of the collection sells for under $30,000, according to a company spokeswoman. The collection will be sold in Winston’s six stores starting this fall.Harry Winston executives wouldn’t divulge sales projections for the ring collection. The company now has total sales of about $100 million.COACH’S FILE: Coach Inc. has initiated a new marketing tool called Style File, a one-page roundup of Coach products and happenings that will be sent electronically to customers.The first Style File, which went out late last week, features an interview with Coach creative director Reed Krakoff, who discusses fall trends, as well as information about the brand’s fall handbag offerings. Style File also includes an item about a recent Coach dinner held in Beverly Hills and details Coach gift ideas and information about new Coach stores."We began this to give customers a fashion point of view on accessories and handbags," said Ron Offir, who joined Coach two months ago as director of e-commerce and electronic marketing. "It’s a way of giving shoppers a better sense of what’s going on with the company."Customers e-mail addresses are being culled from shoppers who sign up online and in the stores.Offir said there is no date set for the next Style File, but it will likely be sent out a few times a year.MILAM MOVES UP: Patrick Milam has been promoted to president from the position of vice president of sales at Scott Kay Inc.In his new position, he will oversee worldwide sales and will create global marketing alliances for the designer jewelry company, which is known for its use of platinum and its bridal and engagement jewelry. Milam reports to Scott Kay.ROTENIER COUTURE: Jeweler Robin Rotenier kicked off the launch of his new high-end collection recently at a breakfast at Bergdorf Goodman.The upscale line includes a wide range of products such as link necklaces in 18-karat gold and platinum, faceted pearls and a host of jewelry made of semiprecious and precious stones, including rubies and sapphires. Rotenier, who started his core line about nine years ago, is known for his silver offerings and use of semiprecious stones, and said his new collection offers an updated interpretation of his style."We consider it classics with a twist," he said.Rotenier estimated that the new line will have sales of about $1 million in its first year. Prices for the collection range from about $1,500 to $38,000. In addition to Bergdorf’s, the line will be distributed in independent jewelers and at some Neiman Marcus locations, Rotenier said.

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