MARK CROSS NAME ACQUIRED: The new company Mark W. Cross & Co. has acquired the worldwide rights to the Mark Cross trademark from Sara Lee Corp. Terms of the deal were not disclosed.
The Mark W. Cross firm is owned by J.P. Wilikin Jr., a former Travelpro luggage company executive who last year had filed a petition with the U.S. Patent & Trademark Office for the trademark and set up a business under that name. Since an agreement was arranged, the petition has been canceled.
"We are going to license the brand to select manufacturers," he said. "We are interested in renewing the Cross name as a luxury brand with exclusive distribution."
Wilikin, who is based in Boca Raton, Fla., said many details about pricing and styling are still being determined.
Sara Lee shut down Mark Cross in 1997 to concentrate on its Coach label, which has since been spun off as a separate firm. Mark Cross was founded in 1845 by Henry Cross, a saddle maker from Ireland who had emigrated to Boston. It was estimated to have sales of about $20 million when Sara Lee was looking for a buyer in 1997.
TUMI’S LONDON DIGS: Privately held luggage- and leather-goods firm Tumi opened its first European store in London last week. The 1,240-square-foot unit is located at 170 Piccadilly and offers the brand’s entire assortment, including garment and duffel bags, satchels and business cases.
"London is a leading international market and therefore it was a logical choice for a first European store," said Laurence Franklin, Tumi’s president. "The opportunity and the location were very attractive to us. We are optimistic that this will add both volume and brand exposure."
The store opening is part of Tumi’s strategy to strengthen its international presence. The company recently opened stores in Sydney, Singapore and Tokyo.
"We anticipate in the short- to medium-term that we will be opening stores in other major European markets, such as Paris and Milan," said Franklin, who declined to give sales projections for the new unit.
PARKER’S NEW HOME: A slew of accessories designers have recently ventured into the home arena, but Kim Parker is heading in the other direction.The New York-based home- and fashion-textile designer, who in the past has created fabrics for such designers as Jill Stuart, Anna Sui and Calvin Klein, launched a line of handbags with a focus on colorful floral and geometric prints.
"My [home] line has always been about my print designs," said Parker. "That’s been my voice and signature for a long time. Home decor is like a canvas. A pillow shape doesn’t change drastically, but the print does. For me, handbags are a natural canvas for these prints."
Parker explained that she researched flea markets for bag shapes that would work with her prints and then developed the collection. The silk charmeuse handbags are lined with brightly colored velvet. The line includes a large shopper and a small tote with a "Half-Lemon Floral" print in oyster and pink, and a "Berry" print in oyster with mint-colored berries.
The bags retail from $120 and $175, and Parker, who declined to give sales projections, is targeting distribution to upscale specialty and department stores.
LANCEL’S NEW LOOK: French leather goods firm Lancel is getting a little racy in its new advertising campaign. The shots feature a seemingly naked model with a flaming red drawstring handbag worn as a hat.
Lancel, a division of Richemont Group, was launched in North America in April 2001 and is aiming to bring across a lighthearted and whimsical message with this new image, which depicts a small classic drawstring that retails for $180.
"The campaign will be key in spreading the brand’s name and message," said Pierre Keyser, president. "It exemplifies the new spirit of Lancel. Focusing on fun and creativity, the ad communicates a fresh style that is friendly, accessible and chic."
The Avrett Free & Ginsberg agency created the campaign using model IMG model Magdalena Wrobel. The company did not disclose an ad budget for the campaign, which launched in the August issue of Lucky and will be featured in September books such as Vogue, In Style, Marie Claire, Lucky and House & Garden.
PACIFIC TRAVEL DEAL: Seattle-based outerwear brand Pacific Trail Inc. has signed a licensing deal with Lakewood, N.J.-based Ryka Inc. for a line of travel-related accessories.Ryka will design, develop and market a 30-piece travel-gear collection, including backpacks, rolling and regular duffel bags and wheeled backpacks for Pacific Trail.
"Consumers are traveling more frequently and exploring new territories, and this line is designed to go from the city to the mountains," said Pacific Trail president Gary Hansen. "The new collection complements the brand’s rugged outdoor image and allows us to tap into a growing market of versatile, carry gear designed to meet the demands of today’s active traveler."
Distribution of the line, which retails from $24 to about $170, is aimed at department stores, national chains and sporting goods and specialty luggage stores this fall in time for back-to-school selling. Pacific Trail’s other licensed lines are leather outerwear with Lifestyle Outerwear Corp. and cold-weather accessories with Aquarius Ltd.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews