NEW YORK — Despite a challenging climate, some new names are looking to break into the scene this fall.
Trendy footwear firm Skechers USA is entering legwear through a licensing partnership with Renfro Corp. Skechers legwear, which will hit stores in November, is slated to include sport and casual styles, as well as hosiery, for men and women.
The licensing deal is the first for Skechers, which has found success by offering fashion-forward sneaker and footwear styles that don’t break the bank. The company is targeting department, specialty and sporting goods stores.
Mootsies Tootsies, the moderate footwear brand, has started offering women’s legwear in a licensing pact with hosiery firm Williams Management. The company’s products carry wholesale prices of $2 to $4 and include styles such as trouser socks, dress styles and knee-highs. First-year sales projections for the line are between $1.5 million and $2 million.
Lucky Brand Dungarees, a division of Liz Claiborne Inc., will launch a 15-piece legwear line targeting the junior market in a licensing deal with American Essentials. Key features include Lucky’s four-leaf clover logo, as well as stripes and argyles done in fashion and athletic socks, footlets and knee-highs, wholesaling for $8 to $12.
American Essentials is also producing the new Lulu Guinness legwear collection slated to launch for holiday. Its socks feature whimsical motifs such as a cameo adorned with little faux pearls as earrings and puppy dogs with studded collars. The collection will retail between $20 and $30.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)