AD IT UP: Etienne Aigner has been working to reassert its status on the main floor. First, the 55-year-old brand updated the designs of its handbags, then it launched a costume jewelry line for fall retail, and now it's rolling out a new print ad campaign.

Jim Piotti, Etienne Aigner's creative director, said the campaign departs from those of the past with a new emphasis on the customer's lifestyle.

"We've come to know what our customer is about and what her interests are, and we realized an emotional bonding was necessary to take place [to reach her]," Piotti said.

The campaign, which was created by New York-based Mixed Media Group and shot on Long Island, will appear in trade publications beginning in August, followed by national media placement in September in lifestyle books including Vogue, In Style and Lucky. It also will outfit some 35 Manhattan kiosks.

Etienne Aigner is owned by British-based Hartstone Group.

JET-SETTER: Jade Jagger, rock 'n' roll progeny and the Ibiza-based creative director for jewelry house Garrard, knows that to travel well, one must do it in style. So, under Jagger's creative direction, the brand has launched a travel accessories collection.

The collection of 15 pieces, including jewelry rolls, neck rests and photo albums, are designed from materials such as metallic leathers and python, and feature Garrard's signature wing. Prices range from $145 retail for a luggage tag to $675 for a snakeskin jewelry roll.

"Garrard had always played a part in peoples' travel plans, whether it be for that trip to the country or the cruise across the Atlantic," said Betsy Borkowski, retail manager for Garrard. "Today's needs are slightly different than in those days, so Jade has come up with the Wings travel accessories range, which encapsulates a passion for color, spirituality and femininity fused with British elegance."

The collection is launching in Maxfield in Los Angeles, Jeffrey in New York and Atlanta, Mix in Houston and Garrard in New York.

SHOPAHOLIC GOES TO THE HAMPTONS: Super Saturday, greater New York's most anticipated shopping experience for socialites, celebrities and everyday shoppers, has new accessories-related draws for this year's event, to be held July 30 at Nova's Ark Project in Water Mill, N.Y.In Style's accessories director, Alice Kim, is helping to launch the In Style Accessories Salon, in which smaller accessories designers will get the opportunity to participate in the event.

"We decided to open the event up to smaller designers, where designers could donate anywhere from 10 to 50 items," said Kim, who promised that the stalls will also be chock full of Lee Angel, Oscar de la Renta and Brian Atwood.

The event will feature a design-your-own-right-hand-ring booth, where shoppers can create their own half-carat ring and enter a contest to be one of 10 winners to have their designs realized.

Super Saturday 8 is underwritten by Donna Karan and sponsored by In Style magazine. In Style, its managing editor Charla Lawhon, Kelly Ripa and Karan will host the event, which benefits the Ovarian Cancer Research Fund.

MATERNAL MOMENT: A pregnant Heidi Klum sparkled earlier this month at a showing of her second jewelry collection for Mouawad at the Chambers Hotel in New York.

The collection features Klum's signature four-leaf clover in a wider array of options. Styles include a hoop earring in the shape of a clover with two-tone chains suspended within the hoop; a white-gold cuff bracelet on which sits a clover inlaid with ostrich skin, and a yellow gold eternity band forged of tiny clovers.

Klum, who is expecting the birth of her child with new husband Seal in seven weeks, joked that her next advertising campaign for the two-year-old collection would feature only her pregnant belly, not her face.

"We could just show [the belly] and make the belly button a clover," she said.

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