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CHOCOLATE BREAK: Boucheron’s creative director Solange Azagury-Partridge figures fine jewelry should be as accessible — and deliciously irresistible — as a fine box of chocolates.
So, the French jewelry firm is introducing a new collection priced from about $935 to $3,500 and based on what Azagury-Partridge calls a “mouth-watering” chocolate-colored gold that will become a signature of the line. Rings that resemble squares or discs of chocolate — some nibbled, some melting — will soon trickle into Boucheron stores, with the complete collection arriving this fall. It includes 18-karat chocolate gold bracelets and necklaces composed of O-shaped links — textured on one side, shiny on the other.
Azagury-Partridge, who joined Boucheron shortly after Gucci Group bought the brand in May 2000, said it was always her intention to launch lower-priced pieces after establishing the positioning, spirit and styling of the brand with important stones and high-end pieces that start at about $25,000.
The next “haute” Boucheron collection is slated to be unveiled July 9 during couture week in Paris.
In the meantime, Azagury-Partridge served up cognac and cigars to fete Boucheron’s sumptuous new location on Rue du Faubourg Saint-Honoré last week, while previewing the “Mec,” a new barrel-shaped watch with a distinct masculine flavor — unless it’s in pink gold, like the one Azagury-Partridge was wearing.