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Findings: Ghurka’s New President … Stern Appeal … Soap Baubles

<b>GHURKA’S NEW PRESIDENT:</b> David Didio has joined leather goods firm Ghurka as president, a new post. Didio will be in charge of Ghurka’s domestic business and global development. <br><br>Most recently, Didio was senior vice president...

GHURKA’S NEW PRESIDENT: David Didio has joined leather goods firm Ghurka as president, a new post. Didio will be in charge of Ghurka’s domestic business and global development.

Most recently, Didio was senior vice president of global merchandising for men’s and women’s shoes and accessories at Donna Karan. At Ghurka, he will report to Abe Chehebar, chairman and chief executive officer, who also is chairman and ceo of Accessory Network Group.

“We now have a strong and experienced team in place, ready to develop and grow the Ghurka brand and make its quality and craftsmanship known to a larger audience,” Chehebar said.

Vergier Holdings LLC, a holdings company started by Chehebar last year, acquired Norwalk, Conn.-based leather goods firm Ghurka for an undisclosed sum in March.

STERN APPEAL: This fall’s new H. Stern ad campaign was created to depict a woman’s intimate relationship with her jewelry.

The ads feature Brazilian model Leticia Birkeruer set against a golden brown background. In one shot, Birkeruer holds her 18-karat yellow gold chandelier earrings set with pink tourmalines as if she has just taken them off, yet the shadow of them remains on her neck. In another, she has pulled off a bold diamond ring, but its sparkle stays on her finger. This optical illusion was added to convey the idea that jewelry stays with a woman even when she isn’t wearing it. Each shot features the tag line “A Part of You.”

The campaign was created by Sophie Guyon, creative director at TBWA/Paris, and photographed by Christopher Micaud.

H. Stern’s fourth-quarter media buy is $1 million for the U.S. Its campaign will break this fall in such titles as Vogue, W, W Jewelry, The New York Times Magazine, Harper’s Bazaar and Elle.

SOAP BAUBLES: Actress Finola Hughes and fashion label House of Field are the latest to try their hand in jewelry. At the JA New York Summer Show, which started its four-day run at the Jacob K. Javits Convention Center on Sunday, Hughes, who plays Anna Devane on ABC’s “All My Children” and Patricia Field’s label are each launching a jewelry line, in conjunction with jeweler Sol Rafael.

“We met Finola at the House of Field fashion show in February,” Rafael said. “We gave her some jewelry to wear to the shows and she then took us to “All My Children,” where we dressed a couple of people. We then approached Finola to get her ideas.”

Hughes and House of Field designer David Dalrymple are scheduled to make a personal appearance at the show today. Rafael said the Finola Hughes collection features 18-karat gold and platinum pieces, and square-, emerald- and round-cut diamonds.

House of Field, meanwhile, will include more “rock pieces,” he said, with 18-karat gold and diamond earrings, necklaces and bracelets. Price points were not confirmed at press time and Rafael declined to give sales projections for the lines, but said they will target distribution to upscale department and specialty stores.