NEW LEASE ON LIFE: Citizen Watch Co. has introduced a line of fashion watches called Life.

Life timepieces, which wholesale from $20 to $58, feature metal cases and straps in rugged leather or bracelet styles. First-year wholesale volume is projected at $3.5 million to $5 million, according to Tim Greene, general manager of Fashion Timepiece Group, the Citizen division that produces Life.

Greene said the watches -- which made their debut at this month's accessories market -- are targeted to "active, outdoor-oriented people who make the most of their leisure time and who aren't necessarily interested in whimsical retro looks or a designer name." To further emphasize that marketing angle, the Lyndhurst, N.J., company is putting what it calls "Life Pac" cards into each watch package. The cards provide information about boating, fishing, national parks and other outdoors topics. The packaging is recyclable.

The new line is actually Citizen's second Life. About a year ago, it briefly tested a colorful plastic and metal watch line called Life by Adec. These watches have since been discontinued, according to Greene.

HERRERA BAGS: Swoboda International has launched a licensed collection of Carolina Herrera handbags, small leather goods, belts and scarves for worldwide distribution.

The line, introduced at the May accessories market, wholesales from $40 to $225 and includes bags, belts and small leather goods in napa, cowhide, suede, nubuck and vinyl, and scarves made of silk. All merchandise is manufactured in Italy.

To add a distinctly Herrera touch, each bag and small leather goods comes with a scarf or handkerchief in her signature black, white and yellow polkadot print.

The company projected first-year sales of $2 million.

BONJOUR DOES BIJOUX: Bonjour Group Ltd., an apparel and accessories licensing firm, is taking a crack at the jewelry business.

The New York firm presented the new junior, children's and unisex jewelry lines at the recent accessories market. They are being produced in a licensing agreement with FAF Inc., Greenville, R.I. Wholesale prices range from $1.20 to $3, with distribution planned for many of the chain stores that currently carry Bonjour's ready-to-wear and merchandise from its 34 other licensees.A Bonjour spokeswomen said the line is projected to do $3 million wholesale in its first year.

BULGARI'S BENEFIT: About 130 people stopped in at Bulgari's 57th Street store in New York last Wednesday for a cocktail party held on behalf of the Design Industries Foundation for AIDS.

The event itself -- during which Bulgari also launched its newest jewelry collection, Chandra -- raised about $5,000 for DIFFA. In addition, starting last Thursday and continuing through this Thursday, 2 percent of all retail sales from both of Bulgari's New York stores will go to the foundation.

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