SIGNATURE VERSACE: Versace’s new Monogram accessories collection may not have flashy graphics or studs, but it will still carry that signature Versace va-va-voom. The Monogram, a new jacquard fabric embellished with the house’s iconic Medusa head and Greek fret, was introduced for fall and is in sync with the company’s strategy of streamlining its brands and product offer.

“The Medusa is a very strong, recognizable element, the visual expression of the brand,” said a company spokesman. “With the fall season, the Medusa will only appear on clothes and accessories under the signature line and no longer on other company brands,” he added. The Monogram also highlights the company’s strategy to promote its accessories business. “The Monogram has helped us boost sales of this division by 50 percent,” said the spokesman.

The collection features a range of products, from discreet blackamoor wallets to sky-high red stiletto boots with gold-capped toes. “This is not a basic collection, it’s true to Versace’s tradition and world, so there is always an element of fashion and glamour. This is a full, autonomous and continuous collection of accessories, not a mere complement to clothes,” said the spokesman. For fall, the color palette includes black, blackamoor, red and cream.

The Monogram also includes ready-to-wear items, raincoats and umbrellas. Although the company is still fine-tuning its distribution projects, it is planning to create dedicated corners in stores.

AT THE ZOO: Fine jewelers are getting inspiration from the animal world these days.

Van Cleef & Arpels has introduced its limited-edition lacquered butterfly collection. The 17-piece line was created in collaboration with Mr. Hakose’s workshop based in Wajima, Japan. The butterflies will be available at Van Cleef’s Fifth Avenue boutique through March 9. Retail prices are $11,400.

Over on Madison, Mikimoto is bringing sea horses, frogs and swans to market. Its limited-edition collection includes six animal brooches made with diamonds and sapphires, and each is centered around a baroque cultured pearl. Designs like a pair of Keishi Penguins set in 18-karat yellow gold and platinum with diamonds or a baroque white South Sea pearl crane set in platinum with diamonds and pink sapphires will retail from $17,000 to $48,000. The one-of-a-kind selection will be available at Mikimoto boutiques as well as specialty stores that carry the brand.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus