MILAN — Italian fashion house Ermenegildo Zegna has long been known for its exquisite fabrics and tailoring. With the April launch of Essenza di Zegna, the house is hoping to become just as well-known for fragrances. The first men’s scent for the brand was created in partnership with YSL Beauté and will be available in 30 countries and about 4,000 points of sale. Sources estimate it will do upward of $20 million at retail in its first year on counter. For more, see page 6.
This story first appeared in the February 21, 2003 issue of WWD. Subscribe Today.