Provenance: Michael Houghton, 42, achieved a modicum of fame as Ally Hilfiger and Jaime Gleicher’s fashion-loving pal on MTV’s reality show “Rich Girls.” He’s tight with the Hilfigers, whom he calls his “spiritual family,” and even lent a designing hand for the first Red Label collection in 1999.
Sales: This is his first collection.
What to expect: Twenty-five men’s and women’s looks inspired by Keith Richards’ louche look, and the possibility of everyone’s favorite Rich Girl, Ally, on the runway.
Bonus track: Houghton’s party band, Michael H. and the Bashers, featuring Andy Hilfiger on bass, will play post-show.

Provenance: Inspired by the Elizabethan ruff, Brian Wolk, 30, started Ruffian, a line consisting solely of accessories such as collars and belts in luxe fabrics in 1998. In 2001, Wolk partnered with Claude Morais, 35, a Paris-based stylist whom he met in New York. This is their first season of ready-to-wear.
Sales: The accessories sell at Barneys and Takashimaya in New York, at Liberty and Harvey Nichols in London and at Bon Marche in Paris, no doubt providing an in for the ready-to-wear.
What to expect: Thirteen lucky looks ripe for a cocktail party. According to Wolk they’re “very Yves Saint Laurent meets Elsa Schiaparelli under the tutelage of Jean Cocteau.” Ooh la la!

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