By  on March 3, 2006

NEW YORK — The Fragrance Foundation named five FiFi Award winners in the editorial excellence and technological breakthrough categories at its annual Finalist's Breakfast Tuesday, a first for the organization. The awards ceremony is scheduled to take place at the Hammerstein Ballroom here April 3.

"For us, each of the awards is very important," said Rochelle Bloom, president of the Fragrance Foundation. "We want to ensure that every award winner has their moment to shine." Bloom said the foundation wanted to better balance the breakfast and the awards show, because it felt a lot of awards get lost during the dinner. However, breakfast winners will be recognized at the awards.

Elle was the big winner, taking home all three awards for Editorial Excellence in Fragrance Coverage in three categories — Women's Scent Feature, Women's Scent Bite and Men's Coverage. Elegant Bride tied Elle for the Women's Scent Bite award. Valois Group's Imagin won for Technological Breakthrough of the Year. Tom Wopat, who stars in Broadway's "Glengarry Glen Ross" and first gained fame in the TV series "The Dukes of Hazzard," announced the recipients.

The Fragrance Foundation also announced the top five finalists in each of the remaining 16 award categories, including the eight Fragrance of the Year nominees, four Best Packaging nominees, two Best National Advertising Campaign nominees, Bath & Body Line and Interior Scent.

Fragrance of the Year nominees for Women's Nouveau Niche included Chinatown by Bond No. 9 New York, Flowerbomb by Viktor & Rolf, Miss Dior Cherie, Narciso Rodriguez "For Her" Eau de Parfum and Youth Dew Amber Nude from Estée Lauder. Fragrance of the Year nominees for Men's Noveau Niche included Armani Privé, Bleecker Street by Bond No. 9, Canali Men, Dior Homme and Hamptons by Bond No. 9.

Due to ties, both the women's and men's Luxe categories featured six finalists. The women's nominees included Chanel's Allure Sensuelle, Euphoria Calvin Klein, Fantasy Britney Spears, Island Michael Kors, Lovely Sarah Jessica Parker and Ralph Lauren's Pure Turquoise. Men's Luxe featured Bulgari's Aqua Pour Homme, Armani Code, Baldessarini Del Mar from P&G Prestige Products, DKNY Be Delicious Men, Polo Black and Z Zegna.While the men's Popular Appeal category featured three nominees — Samba Rock & Roll Man from Perfumer's Workshop International, Stetson Black and Wired to Live by Revelations Perfume & Cosmetics — the women's side had five finalists, namely Celine Dion Belong from Coty, Samba Rock & Roll Women, Shania By Stetson, Spirit Antonio Banderas for Women and Stoked by Revelations Perfume & Cosmetics.

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