The scenario is an all-too-common one during London’s fashion week. Front-row-only goodie bags are stuffed with hair products and fragrances, spa and spray-tan vouchers, posh notebooks, gourmet popcorn and designer water. A harried front-row guest arrives late, lights go down, show unfolds, lights go back up again. Oh, look, there’s a goodie bag under my seat. And surprise! It’s been picked clean—of everything but the press release. So who are those dastardly types who dare to nick their neighbors’ loot, the fashion show guests who could put Fagin and the Artful Dodger to shame.
“Generally, it’s the people who arrive early—the standers, the fourth-row girls, the people who come with the sponsors,” says one veteran p.r. executive. “And it’s not that difficult to take a bag if you’re passing by the front row. Also, it’s easy for the second row to reach under the benches and pick and choose what they please when it’s dark.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)