NEW YORK —?After years of catering to a younger crowd, Liz Claiborne Cosmetics is returning its attention to its core of 25- to 40-year-old department store consumers, with a new masterbrand fragrance duo called Spark. Its romantic positioning could ignite sales of as much as $50 million at retail in the year following its September launch. For more, see page 9.
This story first appeared in the April 4, 2003 issue of WWD. Subscribe Today.