The Supply Chain," a phrase frequently used in the apparel business, is a misnomer, said Jack D. Horst, a principal at Kurt Salmon Associates. "What’s missing are the words ‘demand’ and ‘consumer.’"

Horst said the industry has spent years making incremental changes to the wrong model. To survive in today’s challenging environment, the supply chain has to be focused on consumer demand, fueled by information and fed by a flexible infrastructure.

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