WWD.com/fashion-news/fashion-features/flight-001-arrives-inside-henri-bendel-755228/
government-trade
government-trade

Flight 001 Arrives Inside Henri Bendel

NEW YORK — For its jet-setting shoppers, Henri Bendel on Friday will open Flight 001, a travel shop selling luggage, accessories, gifts, cosmetics and aromatherapy, including essential oils to relieve stress.<br><br>It’s all about helping...

NEW YORK — For its jet-setting shoppers, Henri Bendel on Friday will open Flight 001, a travel shop selling luggage, accessories, gifts, cosmetics and aromatherapy, including essential oils to relieve stress.

This story first appeared in the July 31, 2002 issue of WWD.  Subscribe Today.

It’s all about helping to make travel easier, less stressful and more fashionable. “This is a very heavily requested category,” said Ed Burstell, Bendel’s vice president and general manager.

The shop is modeled after the Flight 001 stores at 96 Greenwich Avenue in the West Village here and in San Francisco, and represents an extension of Bendel’s “street of shops” merchandising format.

The second-floor shop has 350 square feet, designed in the form of a jet fuselage, with overhead bins and curved shelves, as well as a “ticket counter” where customers purchase items. Hats, previously merchandised in that spot, have relocated to an open-sell environment.

Flight 001 will sell skin care facial mists, at $27.50, and small leather goods, priced from $35 to $100, including passport holders and bill folders. There are also spa kits with moisturizer and mist, $22; a sleep set with oil and an eye mask, $24; jet lag roll, $9; mouth freshener $7; facial water sprays, $20, as well as neck pillows, games, gifts, travel bags and travel accessories like clocks and maps. About half the merchandise is under the Flight 001 label.

Burstell has frequented the Flight 001 shop ever since it opened in 1999 downtown, near where he lives. “I did a lot of undercover work,” he said. The business was founded by Brad John and John Sencion and is named after Pan Am Flight 001, which was the first commercial flight to circumnavigate the globe, stopping in different cities.

Bendel’s hopes to do between $650,000 and $750,000 in annual sales for the shop, in line with volumes generated by other shops in the store, according to sources. Bendel’s owns the merchandise and runs the shop, while Flight 001 trains sales associates and merchandises the shop. Burstell says the agreement is on an annual basis, but if things work out, it’s possible Bendel’s will keep it going after a year.