NEW YORK — While the majority of consumers buying high-priced hair care currently purchase it at salons, Lancôme is hoping to shift shopping patterns with its new entry, Hair Sensation. The 12-stockkeeping-unit collection, which hits U.S. department stores in March, could do upward of $30 million at retail in the U.S. in its first year on counter. For more, see page 6.
This story first appeared in the December 20, 2002 issue of WWD. Subscribe Today.