ROME — During a press conference here, Carlo Calenda, the Italian minister for economic development, said that the Italian government has allocated 2 million euros, or $2.7 million at current exchange, to support Firenze Hometown of Fashion, a program of events to be held in the Tuscan city in celebration of the 60th anniversary of the Florentine center for Italian fashion.
Firenze Hometown of Fashion will coincide with the upcoming edition of international men’s wear trade show Pitti Uomo, running June 17 to 20. It was organized by the Florence Center for Italian Fashion (CFMI) and Pitti Immagine, which invested a total of 800,000 euros, or $1.1 million at current exchange, in collaboration with the Italian trade agency and government.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)