SANTA MONICA, Calif. — As the co-owner of a popular Santa Monica tanning salon, Susie Hatton has seen her share of clients with skin problems.
So to meet their needs, Hatton got to work on formulating a skin care line made entirely from flowers and herbs, mirroring the all-natural and organic sunless tanners she uses at the Chocolate Sun tanning salon.
The line, Flowers, is now going out to high-end resorts and spas across the country, including destinations such as the Casa Del Mar hotel in Santa Monica and the Viceroy Palm Springs. Comprising 21 face and body stockkeeping units, the collection contains no chemical preservatives, parabens or bleaching agents; the coloration of the products derives entirely from their natural ingredients.
"The Cranberry-Vanilla Skin Revitalizer has cranberry seeds in it, so the color of the product is reddish," said Hatton. "Similarly, the Grapeseed Body Oil is a grayish shade, because that's what grape seed oil looks like when it hasn't been bleached."
Because of the pure and organic nature of the line, Hatton said distribution would automatically be somewhat self-limiting.
"We want the collection to only be in places that understand how natural products work," she said. "We want to go into places that are wellness-minded, for people that follow the same philosophy as us. We are hoping, by the end of the year, to have it in about 50 spas and resorts. That's our focus to begin with, although along the way we expect to have it picked up by some cool specialty boutiques."
Although most of the products are for skin and body care, there are a few color cosmetics items. These include two shades of Lip Gloss, both infused with grape seed oil, shea butter and monoi de Tahiti oil, which is extracted from the coconut of the Tahitian palm. There is also a sheer Lip Plumper infused with camphor, clove, peppermint and wintergreen, and the Every Girl's Bronzer, which is designed to be used on any skin tone and provides a dose of shimmer and SPF 30 sunscreen.
The collection is housed in simple, clean packaging using all recycled materials."It's very apothecary and high-end looking," Hatton said of the line, which is produced in Colorado.
Items will sell from $16 for the Lip Gloss to $60 for the Perfect Treatment, an antiaging cream that contains sea buckthorn berry, hyaluronic acid and albumin.
The launch of Flowers dovetails with the plans for increased distribution for the Chocolate Sun private label skin care line, which has been available for the past two years exclusively at the salon. As of this summer, said Hatton, the five-sku's range of chemical-free sunscreen and self-tanners will also be going out into high-end resorts and spas.
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