By  on June 18, 2012

Word that Tom Cruise will return as Maverick in the long-awaited sequel to the 1986 hit movie Top Gun has provoked a dogfight among watchmakers. It started in January, when the Swiss luxury brand IWC declared 2012 “the year of the pilot’s watch” — and an ideal time to push its Top Gun collection. The company’s licensing deal with the U.S. Navy Strike Fighter Tactics Instructor Program (popularly known as TOPGUN) dates back to 2005, but with a Top Gun 2 on the horizon, IWC expected the category to heat up.


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