NEW YORK — After three years in cosmetics with its Wings of Love collection, Burt’s Bees is entering the eye category with four cream eye shadows and three eye pencils. The line, which is shipping to stores this month, could generate more than $3 million in retail sales its first year on shelves. For more, see page 16.
This story first appeared in the August 16, 2002 issue of WWD. Subscribe Today.