Stores and city streets were packed with dressed-to-party teens and young women, making the fourth annual Fashion’s Night Out Thursday a success on that basis, according to retailers around the world.
The positive assessments were also based in several cases on lowered expectations for actual business being conducted. Retail executives have learned that the annual event is less about “ka-ching” and more about “let’s party,” and that the goal is to get people in the stores and exposed to the latest fall fashion. Executives queried Friday said they hoped many of those who availed themselves of the party favors and celebrity sightings come back soon to buy items that caught their eye. Many stores were so packed and noisy on FNO that even if customers wanted to, it was difficult to shop.
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