Stores and city streets were packed with dressed-to-party teens and young women, making the fourth annual Fashion’s Night Out Thursday a success on that basis, according to retailers around the world.
The positive assessments were also based in several cases on lowered expectations for actual business being conducted. Retail executives have learned that the annual event is less about “ka-ching” and more about “let’s party,” and that the goal is to get people in the stores and exposed to the latest fall fashion. Executives queried Friday said they hoped many of those who availed themselves of the party favors and celebrity sightings come back soon to buy items that caught their eye. Many stores were so packed and noisy on FNO that even if customers wanted to, it was difficult to shop.
“I like everything she does,” said @lilkimthequeenbee about @parishilton at Hilton’s launch party for her collab with @boohoo. “She understands women and the certain body types. I think her clothes are so cute. It’s hot. She’s funny, but sexy at the same time, just like me.” #wwdeye (📸 @chelsealaurenla ) #parishilton #boohoo #lilkim
“It has to be authentic and real to me,” @charlotteslawrence tells WWD’s @leighen about writing her own music. “No matter what I’m singing, I have to still be able to feel it in that moment or in five years from now — I have to be able to connect to that moment: this is my story, this is a little piece of me.” Read more on wwd.com (📸: @jgreenery ) #wwdeye #charlottelawrence
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty