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The constellation of starlets who turned out for Los Angeles’ Fashion’s Night Out may have been smaller than the turnout for the average awards show, but pretty young things did manage to blanket the city, from the Westside in posh Beverly Hills to the Eastside in hipster Silverlake. Mayor Antonio Villaraigosa, Vogue’s Lisa Love and Nicole Richie kicked off Los Angeles’ festivities at the Beverly Center mall, the city’s official FNO headquarters for the second year. “Growing up in L.A., the Beverly Center was a huge part of my life,” Richie told the crowds before a runway show that featured looks from the shopping center’s stores, including Bloomingdale’s and Traffic. She encouraged them to make the shopping center part of their lives, at least for the night during which more than 80 of the Beverly Center’s retailers participated in FNO. “It’s about creating memories, having fun, shopping, getting great stuff,” said Richie. Sunglass Hut style director Rachel Bilson, who braved a maelstrom of cameras at the Sunglass Hut’s Beverly Center outpost, certainly had shopping on the brain. “There are so many great stores in L.A.,” she exclaimed, singling out Opening Ceremony and Confederacy as her favorites, and Vanessa Bruno as one she’s been itching to go to. “Online shopping is good as well. It is basically all I do now because I’m working so much,” said Bilson, who is the star of the television show “Hart of Dixie” premiering Sept. 26 on The CW.

On nearby Robertson Boulevard, the 3.1 Phillip Lim store in West Hollywood formed the nexus for fashion and music and cool kids. Not only did the brand provide gift cards and a handbag in a raffle benefiting the Silverlake Conservatory of Music, but it also hosted a live performance by retro pop band Cults. The guests who packed the parking lot to feast on Vietnamese-style tacos and Deleon tequila did their part to merge fashion and music. Shiloh Fernandez, the “Red Riding Hood” star who had attended the Met gala last May with Lim, stepped behind the camera for the first time to direct a music video for reggae-rock band Top Shelf. Gia Coppola and Abigail Spencer made Phillip Lim part of their evening party-hopping specifically for Cults. Spencer, who filmed Sam Raimi’s “Oz: The Great and Powerful” with James Franco, also had an ulterior motive involving the band and a tragic romantic comedy called “Wrong Number” that she co-wrote. “We want them to do the soundtrack,” she said. For Holland Roden and Colton Haynes, stars of MTV’s breakout hit “Teen Wolf,” Fashion’s Night Out was the beginning of a whirlwind affair with fashion, which would include upcoming runway shows for Timo Weiland, Vivienne Tam, L.A.M.B., Diesel and Ralph Lauren, among others, in New York. “I popped my fashion cherry,” Roden said with glee.

Still farther East at The Grove shopping center, Lauren Conrad met with fans to introduce her new Paper Crown line at Nordstrom. “I’m basically going to be a shopping buddy tonight,” she said of the 25 VIP shoppers who had signed up for a chance to shop the collection with the reality star/author/designer. Several of the ladies had pre-shopped the collection, which arrived in the Savvy department two days prior, so that they could meet Conrad wearing her wares. “Wow, that dress looks so cute on you,” Conrad told one customer from Japan who wore Paper Crown’s tiered chiffon maxidress. “I’m so nervous,” she replied. “You know I watch ‘The Hills’ and ‘The City’ to learn English.” Conrad laughed, “Oh my. Those are not the shows you should be watching to learn English!” After the personal shopping session, the curtained-off department opened up to about 50 young fans who waited in line two hours for Conrad’s autograph. She gamely signed supplied 8-1/2 x 11 glossies and posed for cell phone pictures with each of them.

That wasn’t the case with Riley Keough, host of Rebecca Minkoff’s fete at Silverlake boutique Confederacy. The actress beat a quick exit after hanging out for a couple of hours in the cavernous store, presumably to hit up more FNO festivities.

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