NEW YORK — After spanning the globe and shooting in remote locales, London Fog is readying for this fall’s release of its new advertising, a full rotation from the typical conservative images for which it is known.

Sasquatch Advertising, the Portland, Ore.-based firm behind the print campaign, scouted 20 spots before settling on Tokyo, Rome; Montecino, Italy, and Memphis, Tenn. In line with the campaign’s theme, "Interesting People, Interesting Places," the images encapsulate snapshots of European life, like wine tasting in Tuscany, pastry shopping and country walks.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus