By  on June 4, 2007

Luxury lingerie, bodywear and legwear brand Fogal of Switzerland will be expanding its presence in the U.S. this fall with a second store on New York's Madison Avenue.

Plans are also in the works to open a third unit on Wall Street, as well as two other stores in Manhattan in 2008: one on the Upper East Side and another on the Upper West Side, said Faith Hope Consolo, chairman of Prudential Douglas Elliman's Retail Leasing & Sales Division, who exclusively represented the current landlord and tenant agreement with the real estate firm's executive vice president, Joseph A. Aquino.

The new two-story location at 611 Madison Avenue at the southeast corner of East 58th Street formerly housed the boutique of Agatha jewelry and is in the same building as upscale glove purveyor Sermoneta. Fogal, which has sold its products in the U.S. for 25 years, will maintain its boutique at 115 Madison Avenue at the southeast corner of East 53rd Street, as well as a unit in Chicago, said Consolo.

"We are pushing for a pre-fall opening in August," Consolo said. "The boutique [at Madison and 53rd] has established itself as a premier international specialty store and [the brand] has designs available at select New York stores including Barneys, Bloomingdale's and Searle."

Cila Oertli, communications director of Zurich-based Fogal in Switzerland, said the company, which was created in Zurich in 1923 by entrepreneur Léon Fogal, will throw a party marking the 25th anniversary of Fogal's presence in the U.S.

"The party will look back at 25 years of Fogal in New York and will take place in either September or October at the Swiss Institute of Contemporary Art in Manhattan," said Oertli. "We will expect around 200 guests who will be able to view the autumn-winter collection on a screen. It will also stage the launch of a new art shopping bag designed by well-known contemporary artist Madeleine Berkhemer."

Oertli added that distribution is being expanded in the international marketplace, especially at the high-end Japanese department store Isetan. Fogal also operates 22 freestanding boutiques worldwide.

Oertli said Fogal, which was originally known as a luxe label of legwear, is expanding its lingerie offerings, which were introduced in the Eighties as a cotton group of bras, undies and bodysuits called In Addition. The idea was to coordinate the undergarments with Fogal's hosiery and tights.Lingerie assortments have since grown to include a transparent Lycra spandex group called Nude, which Oertli described as "a second skin," as well as a smattering of lace items.

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