By  on September 30, 2005

NEW YORK — Between the Giorgio Armani and Chanel shops at Bloomingdale's Wednesday there were 150 guests who lunched; observed a fashion show by Yigal Azrouël, Charles Chang Lima, Issac Franco, Ken Kaufman and Zac Posen, and then fanned out across the fourth floor for serious shopping to help benefit the Southampton Fresh Air Home.

"This is a lot better than a chicken wrap at my desk," an obviously pleased Michael Gould, chairman and chief executive officer of Bloomingdale's, and among the few men on the scene, told some of the women. He then thanked the crowd publicly for supporting the 105-year-old SFAH, which provides a six-acre summer camp for handicapped inner-city kids.

"This goes a long way to ensuring a very special summer for our very special kids," added Catherine Di Montezemolo, president of the board of SFAH.

Bloomingdale's raised $56,000 for SFAH through luncheon ticket sales and by contributing 10 percent of the day's designer sales; 100 percent of the proceeds of a raffle for fashion gifts, including Posen's $12,000 fox cape, and 10 percent of the day's sales from Posen's fur collection housed in the store's Maximilian Fur Salon. Bloomingdale's holds a special place in Posen's heart. In fall 2002, the store became the first to devote windows to his collection. "It was delicious," said his mother, Susan, describing the exposure. "We continue to collaborate."

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