Apparel merchants could be getting a shot in the arm from back-to-school buys, but it still might not be anything to write home about in a season projected to see a 1.5 percent decline in overall spending versus 2007.
America’s Research Group is estimating this decrease based on interviews with 3,000 shoppers from May through July, while marketing consultant Brand Keys is forecasting a 6 percent hop to $275 in average spending per household on apparel. While that would slightly exceed a projected 5 percent increase in overall b-t-s spending, to $590 per household, it would still lag well behind the average annual gain of 10 percent for the past eight years. The Brand Keys 2008 forecast is based on a survey of adults in 10,000 households, drawn from the nine U.S. Census regions.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"