Thanks to Sarah Jessica Parker, Lovely girls are going to begin to Covet a new fragrance soon.
Parker, whose second scent, Covet, will be launched this summer, said this week that her two fragrances were intended to represent opposite pieces of the same woman. Her first, Lovely Sarah Jessica Parker, is a sweet and, as Parker says, "well-behaved" scent that has enjoyed consistently high sales since its launch in September 2005.
But even the most girly girl has moments of wanting to be the vixen, and Parker's second fragrance, Covet Sarah Jessica Parker, is aimed to meet that desire.
"The only thing I think we knew in advance, really, which is a backward way for us to work, was that we wanted it to be a more aggressive fragrance [this time]," said Parker after a press conference for Covet earlier this week.
Being inspired proved to be no real problem, however, even though the actress is surprised about where the inspiration came from.
"I'm in a constant state of thinking about fragrance," said Parker. "I'm very fortunate that I live in a city where you're assaulted by fragrance all the time. While it may be offensive to some, it's actually quite inspirational on occasions. There I was in a state of thinking about it, and I smelled the essence of something that I was really surprised that I responded well to. Traditionally, it's been the florals that I had an ‘allergy' to...they felt really mature. And I came to this meeting and said, this is nuts, but I smelled geranium and really loved it. What we came to in a pretty quick fashion was getting to the ugly part of the geranium — literally pulled from the earth, the dirt pulled off the stem, and you're a little downwind of the floral, of the coveted part of the flower. That was where we settled."
Covet, created with fragrance consultant Ann Gottlieb and Firmenich's Frank Volkl, has top notes of wet greens, geranium leaves, Sicilian lemon, lavender and chocolate; a heart of honeysuckle, magnolia and muget, and a drydown of musk, vetiver, bois de cashmere, teakwood and amber.
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