If you took a small Victoria’s Secret store and added lots of sugar, but tempered the spice, the recipe might produce Orchid, a lingerie chain just for teens. The concept was spun off by Gadzooks, a national chain based in the Dallas suburb of Carrollton. At Orchid, opened last fall, the goal is to attract the 14-to-22 set with demure lingerie and pajama-party fare. That means a lineup laden with knit camisoles with matching boy shorts, drawstring pajama pants and colorful bikini panties and bras. And there’s not aswatch of leopard print or satin in sight.

"The merchandise is not overtly sexy," says Paula Masters, president of Gadzooks. "It’s a tricky balance trying not to cross over the line. We do lots of focus groups and get an incredible amount of feedback from our customers and our own sales associates. If there’s any doubt whether something is too sexy, we take a vote on it."

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