PARIS — After 32 years, the Yves Saint Laurent Rive Gauche woman has finally met her match.
It comes in the guise of YSL’s Rive Gauche Pour Homme, the men’s scent due for a worldwide launch this October.
In some respects, the introduction marks a coming of age for the YSL men’s Rive Gauche fashion label, whose new boutique will debut in September on the Rue Saint Honore here.
“I think I’ve really clarified who the Rive Gauche man is,” said Tom Ford, Gucci Group creative director, which includes YSL Rive Gauche.
He added he’s long been a Rive Gauche enthusiast. “It’s a fragrance I always loved,” he explained. “It’s so iconic. What I love about it is how you use it — it’s made to be thrown in a handbag, it’s elegant, tall and slender — the juice is incredible.”
It’s a scent that’s withstood the test of time, added Chantal Roos, president and chief executive officer of YSL Beauté, the parent company of YSL Parfums. “The young generation is discovering it,” she said. “They love it.”
Like the original Rive Gauche scent, the new men’s fragrance comes in a portable metal canister. But rather than sporting the turquoise bands of the women’s flacon, they’re prune colored.
For the new scent’s juice, Firmenich perfumer Jacques Cavallier concocted a woody fougere. Its top notes include bergamot, star anise and rosemary; heart notes of lavender, geranium leaves and clove, and base notes of vetiver, patchouli and Gaiac wood.
“When I smell it, it brings back memories of fragrances of the Seventies,” said Ford. “Feugere had been absent for [decades].”
He added that a Seventies reference was also key since that was a prime time for the YSL brand.
There are retro elements in the advertising for the new Rive Gauche line, as well. The single-page print campaign, shot by Sølve Sundsbø under Ford’s creative direction, features a closeup of Ned Shatzer talking on an old-fashioned phone and holding a Rive Gauche Pour Homme fragrance. His hairy chest is reminiscent of the Seventies, said Ford.The ads will run with a new single-page visual for the Rive Gauche women’s scent, which shows Karen Elson, also on the phone. It’ll break when the slightly tweaked women’s Rive Gauche fragrance — in terms of packaging graphics and olfactive components — comes out, along with an “Intense” version.
While executives refused to reveal numbers, industry sources suggest the new Rive Gauche Pour Homme could generate $8 million to $10 million at wholesale in the U.S. in its first 12 months.
The eau de toilette for men will come as 75- and 125-ml. sprays that will retail for $43 and $61.50 (38.50 euros and 55 euros), respectively in France, and $39 and $55 in the U.S. A 60-ml. rechargeable version of the Intense eau de toilette — whose juice includes a stronger patchouli note — will sell for $61.50 (55 euros), $55 in the U.S., and a 60-ml. refill, for $43 (38.50 euros), $39 in the U.S. There also will be a 200-ml. hair and body shampoo and a 150-ml. deodorant, each priced at $23.50 (21 euros). Only the shampoo will launch in the U.S., where it will be priced at $21.
Dollar prices for France have been converted from the euro at current exchange.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)