WWD.com/fashion-news/fashion-features/ford-names-product-chief-560298/
government-trade
government-trade

Ford Names Product Chief

In a nod to future expansion, Tom Ford has recruited Marco Semeghini as worldwide director of product development for the Tom Ford brand.

NEW YORK — In a nod to future expansion, Tom Ford has recruited Marco Semeghini as worldwide director of product development for the Tom Ford brand.

Semeghini, 43, will be based in London, where company offices are now being built. He will report to Ford, president and chief executive officer.

He will be working with Ford and chairman Domenico De Sole, both of whom he previously worked with for nine years at Gucci Group. Most recently, Semeghini was worldwide director of sales and merchandising for Gucci men’s wear.

In his new position at Tom Ford, Semeghini will oversee existing licensing agreements and work with the two principals on further expansion of the Ford brand.

Reached in London, Ford praised Semeghini for his expertise in sales and merchandising and his vast experience in men’s wear and women’s wear. “He will help us now with the licenses we currently have,” Ford said, adding that Semeghini will be a key player in the future expansion of the company, as well.

In a statement, Ford said, “Marco has an excellent understanding of product development, manufacturing and has a keen eye as a merchant. At Gucci, he was responsible for building our men’s wear business significantly during his tenure, and his strength in the men’s wear area is formidable. He will be a tremendous asset to us and will aid greatly in the growth of our brand.”

De Sole added, “Marco has great business sense and was invaluable to us at Gucci. Tom and I could not be happier to have him on our team … As a merchant, his instincts are on target and his knowledge of product development and sourcing will be a great asset to us.”

The Ford and De Sole partnership was unveiled in April along with the company’s first two projects: a Tom Ford fragrance and cosmetics collection with the Estée Lauder Cos. and an eponymous eyewear collection with Marcolin Group.

In addition to London, the company has offices in Los Angeles.