By  on February 25, 2009

Attractive prices prompted buyers at Brazil’s two biannual fashion events to maintain purchasing levels even as the global financial crisis pressured them to buy more cautiously.

The good pricing was caused largely by currency woes against the U.S. dollar and the euro. The downturn started hitting Brazil hard in September, and by January, the dollar had gained 36 percent against the local currency, the real, since mid-January 2008 and 42 percent since mid-June 2008 — the dates of last year’s Brazilian fashion weeks.

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