By  on April 19, 2007

ANTIPODIUM

Designer: Geoffrey J. Finch

Backstory: In 2003, Australian Ashe Peacock founded Antipodium in Shoreditch, East London, as a boutique, showroom and public relations agency to promote Australian and Kiwi designers in Europe. That same year, Finch signed on as creative director, and for spring 2007, the duo launched the company's own label, also named Antipodium, and relocated the boutique to London's Soho. "We identified a niche for a volume fashion brand for premium retailers — something that nestled comfortably between the high street and luxury megabrands," says Finch, who hails from Queensland, Australia. The line is produced in Freemantle, Australia, and overseen there by Peacock's sister, Fenella.

Collection: Basics with a twist, such as shirtdresses and minidresses in heavy cotton, high-waisted trousers and round-collared shirts, some with ruched details at the neck and shoulders. "It's a London sensibility gently blended with Australian irreverence," says Finch, who, for fall, worked in a palette of faded blues and grays contrasted with black and white.

Stats: The brand counts 70 stockists across Europe, Australia, Asia and the U.S., including Liberty in London, American Rag Cie in Los Angeles and Beams in Tokyo. The collection wholesales from $50 for a wool jersey tank to $200 for a wool tweed coat.

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