By  on May 10, 2014

LOS ANGELES — Fast-Fashion retailer Forever 21 today opened the doors to its new F21 Red store at Azalea Shopping Center in South Gate, Calif., ushering in a throng of shoppers — some of whom had been in line since 6 a.m.

The 18,000-square-foot store, located about 20 miles south of Los Angeles is a new concept for the retailer, which is hoping to target a value-driven consumer with its deeper selection of core items at even lower price points than it is known for providing.

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