NEW YORK — After first launching here six years ago, Fragonard is ready to give the U.S. another try. And it’s pinning its hopes on Vrai, its newest bath-and-body care collection.

Fragonard, a perfumery founded in Grasse, France, in 1923, initially launched a fragrance called Soleil in the U.S. in 1996. But, soon after shipping Soleil to Saks Fifth Avenue and Neiman Marcus that year, its U.S. distributor, Cosmetic Works, liquidated.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus