NEW YORK — After first launching here six years ago, Fragonard is ready to give the U.S. another try. And it’s pinning its hopes on Vrai, its newest bath-and-body care collection.

Fragonard, a perfumery founded in Grasse, France, in 1923, initially launched a fragrance called Soleil in the U.S. in 1996. But, soon after shipping Soleil to Saks Fifth Avenue and Neiman Marcus that year, its U.S. distributor, Cosmetic Works, liquidated.

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