NEW YORK — Cartier is aiming to overhaul its fragrance business with the fall introduction of its newest women’s scent, Le Baiser du Dragon.

For the first time in Cartier fragrance history, the brand will launch the scent first in the U.S. rather than in France. And to give the fragrance maximum impact, the scent is being tied to a new jewelry line of the same name, noted Stanislas de Quercize, president and chief executive officer of Cartier.

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