LONDON — For Marco Franchini, building Bally’s business has brought on a serious case of déjà vu. Franchini, the newly appointed chief executive and chairman of the board at Bally International AG, is a former Gucci executive — and he remembers how it feels to make an old brand young again.

"Bally today is facing some of the same problems that Gucci had nearly a decade ago," said Franchini during an exclusive interview at the London headquarters of Texas Pacific Group, Bally’s parent. "For Bally, it’s a time of transition, of adjusting its position in the marketplace. One of the reasons I accepted the job was the thought that I’d been through this already."

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus