LONDON — For Marco Franchini, building Bally’s business has brought on a serious case of déjà vu. Franchini, the newly appointed chief executive and chairman of the board at Bally International AG, is a former Gucci executive — and he remembers how it feels to make an old brand young again.

"Bally today is facing some of the same problems that Gucci had nearly a decade ago," said Franchini during an exclusive interview at the London headquarters of Texas Pacific Group, Bally’s parent. "For Bally, it’s a time of transition, of adjusting its position in the marketplace. One of the reasons I accepted the job was the thought that I’d been through this already."

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