NEW YORK — Frederick’s of Hollywood is poising itself for a comeback with a new, sophisticated identity.
The 57-year-old Frederick’s, one of the most well-known risqué names in lingerie, has been trying to clean up its act off and on for decades. Now, having emerged from a 2 1/2-year bankruptcy saga in January, the innerwear specialist is broadening its horizons with expanded product categories and an initiative to give its 160 retail units a major face-lift.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)