Perhaps taking a cue from that other lingerie company, this was the third season Frederick’s has joined the fashion-week game. Freshly emerged from bankruptcy, the half-century-old lingerie giant has finally reached its sexy, sultry stride. On the heels of a Bra Art Auction to benefit a charity, featuring designs by Téa Leoni, Lucy Liu and Mena Suvari, to name a few, models sailed down the catwalk stirring up excitement not just because of their flawless bodies. It also was because the skimpy bras and thongs peeking out from under luxuriously patterned Asian kimonos, marabou-lined teddies and feminine, sporty, cropped tanks and boy-leg bottoms seemed to transcend the chain’s moderate price points. Other highlights included a peach satin and lace bikini, a white satin corset with a narrow rectangular-shaped plunging neckline and a black lace bra and thong combo lined with a hint of white ribbon. The kicker? A sash-wide black lace pareo that made mile-long legs look even longer. That said, the now two-season-old denim line with fuchsia Frederick’s emblazoned on the back pockets of mostly faded indigo doesn’t appear bound for hip derrieres anytime soon.
This story first appeared in the April 3, 2003 issue of WWD. Subscribe Today.