NEW YORK — Zirh International Corp., the men’s U.S. skin care manufacturer and a division of Shiseido, has entered into a licensing agreement with French Connection Ltd., the U.K. apparel company, to manufacture and distribute men’s and women’s fragrances and ancillary products under the trade name FCUK.

Hiroshi Maruyama, chairman and chief executive officer of Shiseido, said that the company is "going towards a multibrand strategy. FCUK is exactly what we’re looking for, it’s a lifestyle brand for [people in their] 20s."

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