The trendy French women’s label Iro is out to dress men this fall.
The designers, brothers Laurent and Arik Bitton, launched the women’s label in 2004 to diversify their careers as rock musicians, which accounts for the line’s slouchy, rock ’n’ roll edge. (Think miniskirts, holey T-shirts and leather jackets.) The brand has a small celebrity following, including Kate Moss.
“During the time when we used to do live gigs, we were always attracted to the strong styling of our girlfriends at the shows,” the brothers Bitton said. “We found that there is a direct connection between music and fashion, and as we got older and more business-driven, that notion always guided us through every collection.”
Iro, which owes its name to the Japanese word for color, opened its first store on Paris’ Boulevard St. Germain in 2006, and another in the Marais in 2008.
“We have been doing the women’s collection for five years now and we thought it is time to do something for us. We found there is an opportunity to spread our own style — a cool man but not overstyled,” they said.
Marketing plans include advertising and exhibiting at trade shows such as Tranoï in Paris. The men’s line is launching with about 50 pieces for fall. Scoop and Ron Herman already have picked it up.
The key item for men, as for women, will probably be the soft and stylish T-shirts, poised to compete with brands such as LNA and T by Alexander Wang.
Prices are $45 to $230 for tops, $515 to $770 for jackets, $205 to $414 for pants and $100 to $230 for accessories, including sneakers.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye