Now is the time for retailers to go the distance for their customers, and Bergdorf Goodman and Lanvin certainly went the extra mile Thursday night, turning what was essentially a trunk show into a grand Muhammad-and-the-mountain moment. As with any designer PA, the idea was to give clients a personal shopping experience. But rather than the usual in-store affair, Bergdorf brought in Lanvin’s Alber Elbaz to host a cocktail party and runway show at a private club housed in a stately white marble building on the northeast corner of 60th Street and Fifth Avenue, which, in a slightly Kubrickian twist, insisted up front that reporters not mention its name. An odd but not entirely inappropriate request; Lanvin is something of a fetish for the fashionable, after all.
This was a most proper occasion — jacket and tie required — held in a majestic room with soaring frescoed ceilings and ballroom chairs. “It feels very Parisian, doesn’t it?” said Elbaz, who was in town specifically for this event, his first of the sort with Bergdorf. “The idea was to have all of you in this beautiful room that is a little bit of Paris. But you open the window and the door and it’s New York. And it’s the best location because Bergdorf Goodman is just behind us.” With the intention of re-creating “the magic of a fashion show but in a more intimate way,” Elbaz plucked 38 runway looks, some styled with commercial pieces, as well as the rose-covered door frame from his Paris show.
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