NEW YORK — In Act Two of the post-Tom Ford era, it seems the Gucci Girl is turning down her dosage of high-voltage sexuality, and perhaps not taking herself quite so seriously.
"To be sure, she's a confident woman who works hard for her success, but at the same time, she cares for her dogs in the park," explained designer Frida Giannini, upgraded in March from accessories director to creative director of accessories and women's ready-to-wear after the abrupt departure of Alessandra Facchinetti. Giannini is here this week to present Gucci's cruise collection, her first ready-to-wear for the house. She will show the collection of about 28 looks this afternoon at the Gagosian Gallery.
After Giannini's promotion, a shift in sensibility seemed inevitable. After all, her very well-received Flora accessories collection, based on a scarf designed for Grace Kelly in 1966, was a softer, more feminine take on the house's iconography than those designed by Ford. In fact, her tactic of delving into the archives for elements to manipulate forms a large part of the cruise collection, which is rife with takes on iconic motifs. The horsebit shows up in prints large and small on both clothes — a charming silk blouse, a breezy gown — and handbags. The classic men's loafer gets a chunky high-heel and goes glam in gold crocodile or sporty in white leather. And bicolor webbed ribbon is everywhere: the waistband of a quirky Flora-derived insect-print swimsuit, or woven with chains for trim on coats and jeans.
"When I started to work on this collection, I thought immediately of a real cruise," said Giannini, 32. "I imagined a summer trip on a boat in the Mediterranean."
Her line covers a range of yacht-worthy looks, from a navy satin peacoat worn with sharply pressed white silk capri pants to bohemian dresses in mixes of prints, lace and macrame inspired by those her grandmother once stocked at her now-closed store near Rome, which are perfect for eager vacationers en route to Positano. And while pieces such as a short halter dress done up in white iridescent sequins are undeniably sexy, there is also a new sense of calm, and at times even sweetness. "It's never so aggressive," said Giannini simply.
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"